Apple’s iOS 10 Update Is Incapacitating iPhones
Performance Marketing
Hey, iPhone users, if you were excited to see Apple's iOS 10 makeovers for Apple Music, Maps, Health Kit,
Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads
Performance Marketing
A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and [...]
White House Updates Mobile App in Time for Election
Performance Marketing
Not one to miss out on a digital trend, the Obama White House announced a reboot of its Apple and Android mobile app on Wednesday (Sept. 5) just in time [...]
Apple’s iOS Delivers 47 Percent of Mobile Traffic
Performance Marketing
Apple’s iOS mobile operating system has long been the darling of the mobile ad ecosystem. It arguably created the space—at least in its modern form—and is benefits seem to just [...]
Fotopedia Tries to Crack Tablet Ad Model Code
Performance Marketing
The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the [...]
Facebook’s Top-Secret iPhone Platform
Performance Marketing
Facebook has some super-secret plans in the work that could be a threat to Apple's app dominance.