Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth
Brand Marketing
In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business [...]
Adweek Project Isaac Launches to Celebrate Invention
Brand Marketing
As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia [...]