Can a Notebook Inspire Your Customers?
Performance Marketing
A direct mail piece that was sent by Intuit to a QuickBooks customer includes a notebook. How can you position a notebook to inspire our customers?
Marketers Dish on Which Brands Are Truly Killing It in Mobile
Performance Marketing
Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be [...]
GoldieBlox Wins Spot in Sunday’s Super Bowl
Brand Marketing
Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota.
Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl?
Creativity
Four finalists have emerged in software company Intuit's "Small Business Big Game" contest, which will give one lucky small business a commercial in the 2014 Super Bowl.
TurboTax Contacts Creative Agencies
Brand Marketing
As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year.