Draftfcb Wins California Nature Conservancy
Brand Marketing
The San Francisco office of Draftfcb has won the creative account for The Nature Conservancy in California as the group hires an outside agency for the first time.
Mediabrands, UM, Initiative Reorganize Management
Brand Marketing
Interpublic confirmed a reorganization among the ranks of senior management at its Mediabrands unit: UM global CEO Jacki Kelley, has been named North America CEO, president of global clients at [...]
J&J’s Global Media Review Hits Halfway Mark
Brand Marketing
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market [...]
Nick Brien Out as McCann Worldgroup CEO [Updated]
Brand Marketing
Despite an increasingly tense relationship with parent company Interpublic, McCann Worldgroup chief Nick Brien was surprised and angry when he was told yesterday that his tenure was ending immediately, sources [...]
Publicis Groupe Snatches Up LBi for $540 Million
Brand Marketing
Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Inte
Publicis Groupe Denies IPG Acquisition Talks
Brand Marketing
Publicis Groupe refuted speculation in the Financial Times that it is planning a bid for American rival Interpublic.