IPG Mediabrands Ups Jim Hytner to Global COO
Brand Marketing
New IPG Mediabrands CEO Henry Tajer is beginning to make his presence felt.
Wells Fargo Readies Shift of Media, Digital Business
Brand Marketing
In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources.
California Healthcare Exchange Dangles Its $50 Million Account
Brand Marketing
Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage.
3 Teams Reach the Final Round of the Big Sears Holdings Review
Brand Marketing
Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further [...]
Interpublic’s Net Income Rose 84% in 2014
Brand Marketing
Interpublic Group today reported gains for the fourth quarter and the full year, with profits growing 84 percent in 2014.
KFC Leaves FCB for Wieden + Kennedy After a Decade
Brand Marketing
After over a decade with FCB, KFC will shift its creative business to Wieden + Kennedy.