Privacy Firm TRUSTe Raises $15M in New Funding
Performance Marketing
To keep up with the privacy challenges that grow in lockstep with the booming data economy, privacy management firm TRUSTe today announced that it has raised $15 million in new [...]
House Hearing to Icann: What’s the ‘Dot’ Rush?
Performance Marketing
The corporation that is set to unleash hundreds of new top-level domains on the Internet was on the congressional hot seat for the second time in a week. And for [...]
Managing the ‘Sharepocalypse’
Performance Marketing
Call it information overload, drinking from a firehose or “sharepocalypse.”
Netflix Takes Up a Third of Internet Bandwidth
Performance Marketing
Netflix may have lost 800,000 subscribers last quarter, but there are still more than enough streaming fans left over to hog nearly a third of peak Internet bandwidth.
U.K. Internet Ad Spending Booms While Traditional Media Slows
Brand Marketing
While ad spending in most U.K. media sectors slowed in the first half of 2011—understandable given the shaky condition of the global economy—Internet ad spending in the U.K.
Data Points: Turn On, School’s Out
Our minors do some major television watching when school lets out for summer.