In a World of Long-Form Video, Make Your Ads Count
Brand Marketing
Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and [...]
Death of the Agency? Not So Fast …
Performance Marketing
The last season of "Mad Men" is approaching, but let's not be so fast to bury the ad agency with it. Media outlets are reading trends and are raising questions. [...]
Blogs: The Long and Short of It
Performance Marketing
Many marketers struggle over blog content—and that's never more apparent than when you stare blankly at your screen, hoping for inspiration. According to WP Virtuoso, there are over 152 MILLION [...]
Comcast Apologizes for Customer Service Call From Hell
Performance Marketing
Cable giant Comcast says it's sorry for the unusual inconvenience it caused AOL vp of product Ryan Block during a 20-minute phone call where he somewhat painfully tried to disconnect [...]
14 Digital Trends on Kleiner Perkins’ Venture Capital Radar
Performance Marketing
Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook [...]
Beats Music Uses Sound Headphone Marketing Strategies
Brand Marketing
Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising.