Testing: Sometimes, the Little Things Count
Performance Marketing
We’re always seeking new approaches to achieve breakthrough results in direct response marketing, and sometimes we get a big win with a bold new concept. But while you’re on the [...]
Here’s to Getting Past the Internet’s Ugly Teen Years
Performance Marketing
There's a photo of me from my high school prom from 1994. I'm wearing the traditional tux, paired with bug-eyed Bono-style sunglasses, muttonchops and a bushy goatee. And if you [...]
Poll: Do We Vote to Stay or Leave as ‘Direct Marketers’?
Performance Marketing
Since the advent of email, digital marketing and all the disruption that’s come our way since, how one regards the term “direct marketing” is clearly in question.
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
Infographic: What Consumers Are Really Looking for in a Wired Home
Brand Marketing
The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in [...]
This Mesmerizing 5-Minute Mashup of ’80s Ads Is Like a Time Machine
Creativity
It's hard to listen to A Flock of Seagulls' "I Ran (So Far Away)" without feeling some hint of superiority. The song is arguably good, a perfect entry in the [...]