Internet

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman

How the Trans-Pacific Partnership Benefits Digital Advertising

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade deal among the U.S., Canada, Mexico, Japan and eight other countries in the Pacific Rim.

Here’s to Getting Past the Internet’s Ugly Teen Years

There's a photo of me from my high school prom from 1994. I'm wearing the traditional tux, paired with bug-eyed Bono-style sunglasses, muttonchops and a bushy goatee. And if you could see my lower half, there'd be a chain wallet and pair of Airwalks.

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

Infographic: What Consumers Are Really Looking for in a Wired Home

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in a wired household?

This Mesmerizing 5-Minute Mashup of ’80s Ads Is Like a Time Machine

It's hard to listen to A Flock of Seagulls' "I Ran (So Far Away)" without feeling some hint of superiority. The song is arguably good, a perfect entry in the time period's myriad synth-pop hits. But because of the band's lead singer and his particularly styled coif, the band became an easy punch line, emblematic of the over-the-top 1980s culture.That may have been the thinking behind using the five-minute song as the soundtrack for the beautifully done mashup below of commercials from that time. 

In a World of Long-Form Video, Make Your Ads Count

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and cheesy-but-heartwarming holiday ads.

The 15 Digital Trends Getting the Most Buzz Online

It's impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives.

12 Reddit Posts That Ruled the Internet in 2014

Reddit has become the Internet's worst-kept secret, now with 175 million monthly visitors, according to its own stats. Still, it can feel like a hidden corner of the Web, as […]

Brands Try to #BreakTheInternet by Jumping on Kim Kardashian’s Nude Cover Photo

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and slicked in oil for Paper magazine's winter cover.