Brooklyn is now the second fastest growing tech county in the U.S., and New York City Mayor Bill de Blasio wants to make sure it and the rest of the five boroughs become the prime locations for the industry.
MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and even Glen Beck's online venture GBTV, Advanced Media's technology is the gold standard for live Internet broadcasting.
If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to traditional journalism and even cases in some cases, legality. At the IAB Innovation Days conference this morning, Flipboard editorial director Josh Quittner shed some light on Flipboard's role in the journalistic realm and how it plans to serve ads to their users.
David Carr and Brian Stelter know how to put on a good show. Going for a little more than an hour, the Riggs and Murtaugh buddy duo from the Gray Lady entertained audiences at Internet Week with an oft-insightful conversation about all things media. Here are some highlights from the keynote. Print Still Moves the Needle
Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday.
Foursquare's Dennis Crowley has seen the future. You can forget a tech bubble and startup cage matches. Tomorrow's world of social networking sites and apps is an egalitarian one full of grown-ups who have lived through the mistakes of the last tech bubble and learned their lessons. Ladies and gentleman, your kinder, gentler Internet awaits. Foursquare is Crowley's second venture—a distinction he shares with many of his peers—after a similar service called Dodgeball. Whereas the previous tech growth and subsequent bubble saw gobs of money thrown at anything with a .com behind it, Foursquare's contemporaries are actual companies with actual products, based on years of experience and a vision of fulfilling a need—although there may not always be actual monetization. Foursquare's API has already been the backbone for a number of offshoot applications that both enhance user experiences and build new revenue and promotion opportunities for merchants. Far from being proprietary about his secret sauce, Crowley couldn't be happier to see other developers grabbing his code. "A lot of people like to make these matchups: this startup versus this startup," he said on the AOL Stage at Internet Week headquarters Tuesday. "But we're helping each other out by opening up a lot of the data streams, by opening a lot of the parts of the API. We're making the whole ecosystem stronger."
In his keynote speech kicking off Internet Week in New York City this morning, Sen. Charles Schumer stoked the growing East Coast-West Coast tech rivalry by laying out a lofty and—judging by the lack of specifics—largely rhetorical goal of seeing to it that New York surpasses Silicon Valley as "tech center of America" by the year 2035. "There's a reason Google invested $2 billion to buy a New York headquarters in Chelsea last year," Schumer said. "We want to ensure that New York will become the high-tech center over the next hundred years. . . . If we do what we need to do, if we continue to nurture the strengths of the city . . . New York should surpass Silicon Valley as our nation's first major tech center." Schumer's speech, though heavy on New York parochialism, was light on concrete plans for achieving the goal of bringing the state to technological preeminence. Schumer called for Mayor Michael Bloomberg and Governor Andrew Cuomo to form a "working group" that brings together tech entrepreneurs, financiers, real estate, media moguls, and academics "to make that happen."
Market mix modeling, the industry standard for gauging ad performance, is on its death bed. Laura Desmond wants to be the one to pull the plug. Fortunately for her, as CEO of Starcom MediaVest Group, she’s in position to do so. Starcom, a Publicis subsidiary, is one of the world’s largest media planning and buying agencies, with 110 offices in 67 countries. Its $27 billion worth of billings (a published estimate; Starcom doesn’t share its internal figures) comes from clients like Mars, Kraft Foods, Procter & Gamble, GM, and The Walt Disney Company. Two years ago Desmond decided to flatten and rebuild Starcom MediaVest around what she calls “the human experience.” She bulldozed the company’s regional silo structure, reorganizing them into “market clusters,” and led Starcom deeper into digital. In 2010, that category comprised 28 percent of overall business, a 47 percent increase over ‘09.
At some point since its creation in 2006, Twitter went from being an object of curiosity—the subject of news stories—to one of the chief conduits of the news.