Facebook Pushing Further Into Search Ads
Performance Marketing
Is Facebook pushing further into Google's territory? It sure looks that way, as the company has quietly begun rolling out more search-driven advertising, including a new category of Sponsored search [...]
Google Drops Knowledge (Graph) on Search
Performance Marketing
Essential as search is to digital marketing--search received 47 percent of the $31.7 billion spent on online advertising in 2011, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers—it's not [...]
Microsoft Revamps Bing With Social Sidebar
Performance Marketing
Microsoft’s Bing has been gradually gaining traction in the search space by excelling at something Google doesn't own: social search.
Yahoo Readies Small Biz Analytics Tool
Brand Marketing
Google Analytics is arguably the Google of free site analytics dashboards, but that hasn’t stopped other companies from developing their own tools, including Yahoo, which today unveiled the Yahoo Marketing [...]
Good Luck Finding Your Brand on Facebook
Performance Marketing
Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. [...]
Lobby Aimed at Google’s Dominance Broadens Membership
Performance Marketing
More Internet companies, accusing Google of anti-competitive business practices in search, are seeking allies as they step up their lobbying in Washington. FairSearch.org, a group formed by travel sites to [...]