Advertisers Clicking Buy Button on Google Shopping Ads
Performance Marketing
Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its [...]
FTC Finally Closes Google Investigations
Performance Marketing
Ending weeks of speculation and rumor, the Federal Trade Commission today finally closed its nearly two-year antitrust investigation into Google that will no doubt leave Google's competitors unsatisfied.
Fast Chat: Google ‘Ad Cop’ David Baker
Performance Marketing
David Baker would be the first to admit he has a weird job. As Google’s director of engineering, one of his duties is to police the ads run on Google’s [...]
Yahoo CEO Mayer Stresses Audience-Buying During First Earnings Call
Performance Marketing
Three months after taking over as CEO of Yahoo, Marissa Mayer opened up about her strategy. Kind of.
Zuckerberg: More Opportunities in Mobile Than Desktop
Performance Marketing
The one thing Facebook CEO Mark Zuckerberg made clear in his first time speaking publicly since the company’s May IPO (except during its July earnings call): Facebook is all-in on [...]
Bing Issues Pepsi-Style Challenge Against Google
Performance Marketing
When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options.