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Advertisers Clicking Buy Button on Google Shopping Ads

Performance Marketing

Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its [...]


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FTC Finally Closes Google Investigations

Performance Marketing

Ending weeks of speculation and rumor, the Federal Trade Commission today finally closed its nearly two-year antitrust investigation into Google that will no doubt leave Google's competitors unsatisfied.

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Fast Chat: Google ‘Ad Cop’ David Baker

Performance Marketing

David Baker would be the first to admit he has a weird job. As Google’s director of engineering, one of his duties is to police the ads run on Google’s [...]

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Yahoo CEO Mayer Stresses Audience-Buying During First Earnings Call

Performance Marketing

Three months after taking over as CEO of Yahoo, Marissa Mayer opened up about her strategy. Kind of.

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Zuckerberg: More Opportunities in Mobile Than Desktop

Performance Marketing

The one thing Facebook CEO Mark Zuckerberg made clear in his first time speaking publicly since the company’s May IPO (except during its July earnings call): Facebook is all-in on [...]

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Bing Issues Pepsi-Style Challenge Against Google

Performance Marketing

When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options.