Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, onl
Internet Advertising Bureau
Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property.
Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11).
Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the Interactive Advertising Bureau. Startups made up 19 percent (375,000) of those digital gigs, per the IAB-sanctioned report.
Internet issues are no longer an afterthought in American politics. For the first time, both political parties are expected to incorporate Internet governance policy in their platforms.
Seeking to protect the lucrative online advertising marketkplace from bad ads, Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau have joined with nonprofit StopBadware to form the Ads Integrity Alliance.
Small Web publishers will descend on Washington in the first week of June (June 4-5) to play the economic hero card. They hope to make the case to politicians that they should consider the impact new Internet laws may have on the small businesses that are the drivers of job creation and the engine of economic recovery.
Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% increase over the first quarter last year. The figure is a slight drop from the fourth quarter of 2011, which saw $7.45 billion in online ads.
The advertising community has worked hard these past four months to roll out an online privacy self-regulation program. So when Sen.