Study: Facebook Ads Influence Car Shoppers Mid-Funnel
Performance Marketing
Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, onl
Internet Gets Big Play in GOP Platform
Performance Marketing
Internet issues are no longer an afterthought in American politics. For the first time, both political parties are expected to incorporate Internet governance policy in their platforms.
IAB, Online Allies to Fight Bad Ads
Performance Marketing
Seeking to protect the lucrative online advertising marketkplace from bad ads, Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau have joined with nonprofit StopBadware to form the Ads Integrity [...]
Small Web Publishers Head to the Hill
Performance Marketing
Small Web publishers will descend on Washington in the first week of June (June 4-5) to play the economic hero card. They hope to make the case to politicians that [...]
Internet Ad Revenue Hits New High
Performance Marketing
Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads [...]
Ad Community Upset About Kerry’s Privacy Bill
Performance Marketing
The advertising community has worked hard these past four months to roll out an online privacy self-regulation program. So when Sen.