International Olympic Committee

Olympics’ Agency Predicts Summer Games Will Be ‘Largest Social Media Event Ever’

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman (English), Juliette Binoche (French), Paz Vega (Spanish) and Taís Araújo (Portuguese).

NBCUniversal Strikes Gold With Megawatt Olympics Deal

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.

NHL Stars to Suit Up for Winter Olympics

After much deliberation, the National Hockey League on Friday announced that it will be sending its players to the 2014 Winter Olympics in Sochi, Russia.