interest-based ads

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.

Report: Ad Networks Adhering to Strict Privacy Guidelines

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.

Advertisers Pay 3 Times More for Cookie-Based Ads

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.

Users More Likely to Click On Ads With AdChoices Icon

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance.