How Interbrand Uses CES to Help Its Clients Talk to Their Customers About Technology
Performance Marketing
Once Again, Apple and Google Take the Top 2 Slots on Interbrand’s List of Best Global Brands
Brand Marketing
Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands.
Interbrand Names a New CEO for North America
Brand Marketing
Josh Feldmeth is the new North American CEO of Interbrand, succeeding Lee Carpenter, who is leaving the brand consultancy after 12 years.
ING Uses Ads to Get Its New Voya Name Out There
Brand Marketing
The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year.
Omnicom Hatches Dedicated Unit for Nissan
Brand Marketing
Key Omnicom Group client Nissan is getting its own dedicated unit.
Apple Ousts Coca-Cola as Top Brand in Historic Shift
Brand Marketing
Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot.