Interbrand

How Interbrand Uses CES to Help Its Clients Talk to Their Customers About Technology

 

How This Man Duped a String of Ad Agencies and Almost Got Away With It

The advertising model was broken, and Bill Grizack knew how to fix it.

Ad Strategist Sentenced to 5-7 Years in Prison for Faking $269 Million in Client Contracts

WINSTON-SALEM, N.C.—"There are certain politicians in this country who could probably take notes from this man. ... I've never seen anything quite like this."

Big Brands Got 105% More Twitter Engagement During Q4

Big brands are evidently getting much better at Twitter.

14 Instagram Data Findings That Every Marketer Needs to Know

Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is.

Once Again, Apple and Google Take the Top 2 Slots on Interbrand’s List of Best Global Brands

Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands.

Interbrand Names a New CEO for North America

Josh Feldmeth is the new North American CEO of Interbrand, succeeding Lee Carpenter, who is leaving the brand consultancy after 12 years.

ING Uses Ads to Get Its New Voya Name Out There

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year.

Omnicom Hatches Dedicated Unit for Nissan

Key Omnicom Group client Nissan is getting its own dedicated unit.

Apple Ousts Coca-Cola as Top Brand in Historic Shift

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot.