WINSTON-SALEM, N.C.—"There are certain politicians in this country who could probably take notes from this man. ... I've never seen anything quite like this."
Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is.
Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands.
Josh Feldmeth is the new North American CEO of Interbrand, succeeding Lee Carpenter, who is leaving the brand consultancy after 12 years.
The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year.
Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot.