The New York Times Just Bought an Agency Focused on Virtual and Augmented Reality
Performance Marketing
You can't buy me love, but The New York Times just bought Fake Love.
Is Pokemon Go Finally Making Augmented Reality Mainstream?
Performance Marketing
Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.
Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer
Creativity
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who [...]
Hitman’s Latest Campaign Set Garys (Busey and Cole) in Competition … to Get Assassinated
Creativity
For Square/Enix's Hitman, a video game where players must assassinate given targets without getting caught, Omelet LA spent the first half of the year building a campaign that kills (literally! [...]
Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are
Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by [...]
Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All
Brand Marketing
CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers [...]