With the Internet of Things Looming, the IAB Creates a Data Center for Excellence
Performance Marketing
Few marketing topics in the past couple of years have grown more in importance than data.
The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’
Performance Marketing
The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the [...]
Buyers Love Advanced TV, Even Though They Still Aren’t Quite Sure What It Is
Long live advanced TV! Wait—what is advanced TV again?
The IAB Calls Ad Blocking ‘Highway Robbery’ and Ramps Up Its Call to Arms
Performance Marketing
Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data [...]
With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines
Performance Marketing
The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier [...]
Mobile Spending Is Growing Like Crazy, but Where Is It Going?
Performance Marketing
Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau.