IAB Expands Its International Reach With New Dmexco Partnership
Performance Marketing
The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences.
Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report
Performance Marketing
Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study [...]
New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load
Performance Marketing
A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers [...]
7 Ways Publishers Can Battle Ad Blockers
Performance Marketing
The Interactive Advertising Bureau has been particularly vocal about the ongoing battle for publishers and advertisers with ad blockers, which it estimates costs the industry $781 million a year out [...]
IAB Chief Blasts Adblock Plus as an ‘Immoral, Mendacious Coven of Techie Wannabes’
Performance Marketing
When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web.
Mobile Ads Will Be Key to Targeting 2016’s Hispanic and Black Voters
Performance Marketing
Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising [...]