Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10
Brand Marketing
Robert Ascroft
Intel’s CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space
Brand Marketing
This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities.
Intel Brings Back #PhelpsFace in New Spots Starring Jim Parsons and Michael Phelps
Brand Marketing
For a hot minute during the Rio Olympics, the #PhelpsFace meme, born from Michael Phelps' scowling reaction to a rival swimmer's pre-race shadowboxing routine, was all the rage.
These Media Plans Represent Creativity at Its Finest, Regardless of Budget
Brand Marketing
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]