Intel

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

Tom Brady Epically Brushes His Teeth in Intel’s Super Bowl Ad Promoting Replay Technology

Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. That's the story the tech brand is telling in its Super Bowl spot from mcgarrybowen starring New England Patriots quarterback Tom Brady.

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

What can a hot tub that makes its own shopping list tell us about the future of the internet?

This New York Shop Takes a Jazz-like Approach to Marketing and Events

Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles

How to Make Sure Your Branded Content Isn’t Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.

Some of Marketing’s Brightest Minds Share Their Best Advice for the Next Generation

 

Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

  Robert Ascroft

Intel’s CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities.

Intel Brings Back #PhelpsFace in New Spots Starring Jim Parsons and Michael Phelps

For a hot minute during the Rio Olympics, the #PhelpsFace meme, born from Michael Phelps' scowling reaction to a rival swimmer's pre-race shadowboxing routine, was all the rage.

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]