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Our First Arc Awards Winners Represent the Best in Branded Storytelling

Brand Marketing

By Adweek Staff

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]

Brand Marketing

Tom Brady Epically Brushes His Teeth in Intel’s Super Bowl Ad Promoting Replay Technology

By Christine Birkner

Creativity

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

By Marty Swant

Agencies

This New York Shop Takes a Jazz-like Approach to Marketing and Events

By Marty Swant

Brand Marketing

How to Make Sure Your Branded Content Isn’t Really Just an Ad

By Kaaren Whitney-Vernon

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Some of Marketing’s Brightest Minds Share Their Best Advice for the Next Generation

Creativity

By Katie Richards

 

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Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Brand Marketing

By Robert Klara

  Robert Ascroft

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Intel’s CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

Brand Marketing

By Marty Swant

This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities.

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Intel Brings Back #PhelpsFace in New Spots Starring Jim Parsons and Michael Phelps

Brand Marketing

By Christine Birkner

For a hot minute during the Rio Olympics, the #PhelpsFace meme, born from Michael Phelps' scowling reaction to a rival swimmer's pre-race shadowboxing routine, was all the rage.

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These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Brand Marketing

By Adweek Staff

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]