Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up
Performance Marketing
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]
Ulta Is Amplifying Voices To Build Empathy, Community and A New Makeup Collection
Interview with Karla Davis, Sr. Director of Integrated Marketing and Media at Ulta Beauty, discussing a first-of-its-kind partnership with Essence magazine that's taking the brand beyond the typical full-page ad [...]
4 Mistakes Multichannel Marketers Make and Lose Customers
Performance Marketing
Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not [...]
Square’s Lauren Weinberg on How the Brand Tells Real People’s Stories
With a background leading consumer research and media planning for companies like Yahoo and Viacom, Lauren was drawn to Square’s insights-driven marketing approach. Now, Lauren is experimenting with new storytelling [...]
In My Mailbox & Yours | An Artful Invite to a Special Evening
Performance Marketing
It’s my favorite mail piece this year — and it didn’t even include a check.
Total Marketing: 3 Things You Must Understand About Omnichannel Today
Performance Marketing
Marketing today happens through a lot of different devices and channels, most of which marketers understand pretty well. But as the channels multiply and merge quicker and quicker, understanding the [...]
What You Need to Know About USPS Informed Delivery
Performance Marketing
You probably don’t like spoilers for movies, but what about your direct mail? The U.S. Postal Service has rolled out a new tracking feature called Informed Delivery in the last [...]
The One About the Integrated Marketing Virtual Conference
Performance Marketing
Integrated Marketing Virtual Conference, the brainchild of my people here at Target Marketing, goes live on June 23. Please, take it from the girl who's been adding every speaker, session, [...]
Periscope Would Like You to Reenact the Best Picture Nominees. But Please, No Bears
Performance Marketing
If Twitter doesn't create a custom emoji for a major event, did the event really happen?
Marketing in the Big World
Performance Marketing
Marketers are embracing the big question today: How do you map and influence the complete customer journey? That's the whole trip, from creating interest in your category, to educating them [...]