integrated marketing

Periscope Would Like You to Reenact the Best Picture Nominees. But Please, No Bears

If Twitter doesn't create a custom emoji for a major event, did the event really happen?

In the Wake of a Reorg, NBCU Lays Off Ad Sales Staff

Just three weeks after reorganizing its ad sales staff under five direct reports to Linda Yaccarino, NBCUniversal has begun laying off staffers. At the time of the original announcement, NBCU said in no uncertain terms that no one in the sales organization would be leaving the company; that said, a source chose to characterize today’s layoffs as “unforeseen.”