Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More
Creativity
Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign, [...]
Ad of the Day: Sea Monster Terrorizes Golf Course in Geico’s New ‘It’s What You Do’ Spot
Brand Marketing
If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what [...]
Ad of the Day: Check Out Geico’s First Spots in a While Not Made by The Martin Agency
Brand Marketing
Geico is out with its first commercials that aren't from The Martin Agency in a good long while, but they do continue the brand's tradition of absurd, offbeat humor.
Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America
Brand Marketing
Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none.
Young CEOs Open Up About Their Failures
Brand Marketing
In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay.
This Dutch Insurance Ad Has a Hilariously Skeptical Take on Smart Homes
Creativity
A high-tech house proves to be far from a "smart home" when two burglars arrive in "Welcome," the latest amusing spot from Tribal DDB in Amsterdam for insurance company Centraal [...]