Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work. We saw this with the Ice T work last month, and it's been true going back to the "Momversations" campaign with actress Cindy Drummond late last year. Now, The Martin Agency has unveiled another fun TV-spot-plus-online-extras campaign, this time featuring some garbage-scavenging raccoons.
Do you view insurance companies as soulless corporate monoliths powered by greed and shamefully disconnected from the customers they serve? Yeah, that's what a lot of us believe. And Sonnet, an online insurer launching today in Canada, aims to dispel such notions by flogging optimism in ads created by Johannes Leonardo.
Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print campaign created by Arnold Worldwide with Buffalo Art Co. and custom bike builder Chase Stopnik. (The work marks another departure for Flo from her familiar white-and-blue aproned commercial appearances, following her ectoplasmic turn in spots touting the insurer's sponsorship of the Ghostbusters reboot.) Now, Flo goes the sexy/rebel biker-chick route—which, of course, yields some high-octane kitsch, as she poses on custom-built "Chrome Thrones" made from motorcycle parts designed to represent different rigs.
Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to get hit by a car or bus.
Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign, though, needed a completely new hook—because the YouTube buy this time involves 15-second prerolls where no skip button appears at all. But don't worry. Geico still has you covered.
Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really, really badly.
Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico.
Some say Geico is going through a golden age of creativity, from its super-viral "Hump Day" camel spot to its Cannes Grand Prix-winning "Unskippable" campaign. But Dominick Nero is not among the brand's most ardent advertising fans.
Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate little ballerina who careens around her home, putting all her family's possessions in jeopardy.
If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what you do. Geico and The Martin Agency unveiled their latest "It's what you do" spot on YouTube over the weekend before launching it Monday in broadcast.