Instant Messaging

YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social

Kik’s Next Big Play: An Animated GIF Messaging App

The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app that fits into its ad plans.

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

Funny or Die found a new way to boost video views.

Brands May Be Surprised to Find Themselves on Yo

Yo, Pepsi. Yo, McDonald's. Yo, Subway. Welcome to Yo—whether you like it or not. 

All Those Kik Pics From Strangers Will Now Be Blurred

Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content being shared by surprise, explained Heather Galt, Kik’s head of marketing and safety. 

Tango Messaging App Invites Brands to Hit Publish

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will be available early this summer, CTO Eric Setton told Adweek. 

Yahoo Buys Upstart Snapchat Rival Blink

Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target. 

Skype’s Message to Facebook and WhatsApp: Millennial Use Growing

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches 24 percent of 18-24-year-olds worldwide, according to advertising gm Lovina McMurchy.

Messaging App Tango Raises $280 Million

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun

GoGo Takes Texting Into the Skies Over SXSW

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel.