Email, Mobile Are Key to Building Reader Loyalty
Digital media has brought a lot of challenges to the publisher’s door. One of the biggest is the challenge to reader loyalty. In the good old days, most readers had [...]
KFC Will Bring Gaming to Instagram With the ‘Kentucky Fried Football Challenge’
Performance Marketing
Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.
Here’s a Timeline Showing Instagram and Snapchat’s 2016 War Over the Best Features
Performance Marketing
In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other [...]
Instagram Adds More Snapchat-Like Features With Stickers
Performance Marketing
One week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos.
This Instagram Timeline Shows the App’s Rapid Growth to 600 Million
Performance Marketing
Hashtag no filter: Instagram today revealed it now has 600 million users.
These Hot Topics Have Been Buzzy With Women on Facebook and Instagram
Performance Marketing
November was—not surprisingly—dominated by political discussions on Facebook and Instagram after GOP candidate Donald Trump shockingly upset Democrat Hillary Clinton. More interestingly, the digital platforms really shed light on what [...]
Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram
Performance Marketing
Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature.
Instagram Just Rolled Out Its Live Video Feature to All U.S. Users
Performance Marketing
Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platf
11 Eye-Opening Digital Marketing Stats From the Past Week
Performance Marketing
Last week, holiday shopping dominated a steady stream of digital marketing stats.
Macy’s Mixes Shopping With Social Video to Launch Its Holiday Campaign
Performance Marketing
As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving.