Taylor Swift’s Cat Reenacted a Super Bowl Interception and Blew Up Instagram
Performance Marketing
Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the [...]
GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better
Performance Marketing
Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound.
Beauty Video Marketers Are Finding a Second Home on Instagram
Performance Marketing
How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram.
Starbucks’ Stop-Motion Clip on Instagram Strikes a Creative Chord
Performance Marketing
In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing.
Here Are the Top Branded Instagram Videos of 2014
Performance Marketing
Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important soc
A Year Out From Release, Star Wars Is Already Killing It in Social Media
Performance Marketing
Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015.