Instagram’s New Feature Hints at Its Video Marketing Potential for Brands
Performance Marketing
Instagram today unveiled a new feature that recommends videos in its Explore section based on a user's interests.
Report: Brands Are Now Posting More to Instagram Than Facebook
Performance Marketing
Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.
Fresh Prince of Bel-Air Still Hip With Instagram Audiences
Performance Marketing
If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground [...]
Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links
Performance Marketing
Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its [...]
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Performance Marketing
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for [...]
Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts
Performance Marketing
The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks,