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Why Billboards Are Playing a Big Part in Digital Marketing

Performance Marketing

From Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the [...]


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Instagram’s Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad

Performance Marketing

Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows.

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4 Important Tips for Making Your Instagram Videos Stand Out

Performance Marketing

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when [...]

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Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Performance Marketing

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot [...]

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Report: Brands Are Now Posting More to Instagram Than Facebook

Performance Marketing

Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.