Why Billboards Are Playing a Big Part in Digital Marketing
Performance Marketing
From Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the [...]
Instagram’s Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad
Performance Marketing
Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows.
This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook
Performance Marketing
4 Important Tips for Making Your Instagram Videos Stand Out
Performance Marketing
Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when [...]
Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad
Performance Marketing
Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot [...]
Report: Brands Are Now Posting More to Instagram Than Facebook
Performance Marketing
Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.