Instagram Ads Are Getting Instant Recall
Performance Marketing
Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social [...]
Instagram Ads Boost Ben & Jerry’s and Levi’s Brand Recall in Early Tests
Performance Marketing
Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today [...]
Ben & Jerry’s Is Early Winner in Instagram Ad Race
Performance Marketing
Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion.
Instagram Shares the Look of Its New Ad Products
Performance Marketing
Instagram is showing off its new sponsored look.