Here’s a Look at Instagram’s First Beer Ads From Stella Artois
Performance Marketing
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on [...]
McDonald’s Gets Super-Sized Backlash With Instagram Ads
Performance Marketing
Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on [...]
Is Facebook’s Bolt Teaser the Start of App Ads on Instagram?
Performance Marketing
Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. [...]
The Top 10 Messaging Apps by User Base and Revenue
Performance Marketing
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue [...]
Instagram Brings Ads to U.K., Canada and Australia
Performance Marketing
Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first [...]
Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated]
Performance Marketing
Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal [...]