Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017
Performance Marketing
Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 [...]
4 Important Tips for Making Your Instagram Videos Stand Out
Performance Marketing
Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when [...]
Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links
Performance Marketing
Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its [...]
Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It
Performance Marketing
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way [...]
Here Are the 10 Most Innovative Digital Ad Products of 2014
Performance Marketing
It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become [...]
Instagram’s CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them
Performance Marketing
Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of [...]