How to Not Waste Money on Facebook and Instagram Ads
As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, [...]
Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
Performance Marketing
The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram.
Michael Kors Bet Big on Instagram Marquee Ads, and It’s Paying Off
Performance Marketing
It's been two months since Michael Kors became the first brand to test Instagram's new Marquee video ads, which it used to debut its Jet Set 6 Collection.
Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal
Performance Marketing
Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago.
Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram
Performance Marketing
Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multiphoto campaigns through its self-service interface. Carousel lets marketers use up to five [...]
Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram
Performance Marketing
Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite [...]