instagram ads

Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run

It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.

Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery

Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms.

Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos are performing beyond total likes and views.

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram.

Michael Kors Bet Big on Instagram Marquee Ads, and It’s Paying Off

It's been two months since Michael Kors became the first brand to test Instagram's new Marquee video ads, which it used to debut its Jet Set 6 Collection.

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago.

Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multiphoto campaigns through its self-service interface. Carousel lets marketers use up to five still images in a single ad.

Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers recently noticed that growing social audience, it crafted a campaign that zeroes in on millennial dudes.

Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S.