innovid

Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers

As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to interact with ads or making in-app shopping more rewarding, it all starts with dynamic human understanding.

Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing

Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site.

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers. Now, those video formats are coming to Facebook and Instagram.

Why Innovid’s Co-founder Loves Speaking to His Machines


Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.

Group of Web Video Companies Band Together to Ensure Ads Are Viewable

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are my ads running? And how do I know if anyone can actually see them?To head off such queries before doubt solidifies, a group of companies in the video ad sector formed a consortium aimed at establishing a common standard for measuring Web video viewability, dubbed OpenVV (Open Video View). The idea is get all the players on the same page when it comes to criteria for defining whether a video ad can actually be seen. And hopefully, the result is that brands get more comfortable—and dollars flow to the medium.The group includes such frenemies as TubeMogul (which built the tech), BrightRoll, Innovid, SpotXchange and LiveRail (and notably doesn’t include YouTube, Hulu, AOL, Yahoo or the rest of the NewFront crew). That’s because DSPs like TubeMogul, SSPs like LiveRail or ad networks/exchanges like BrightRoll run ads all over the Internet, and thus face the most questions about ad viewability.