Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers
Performance Marketing
As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to [...]
Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted
Performance Marketing
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.
Group of Web Video Companies Band Together to Ensure Ads Are Viewable
Performance Marketing
As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are [...]