After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI. This year, it will run a 90-second spot in the post-gun slot, the first ad to run after the game ends. But there's a catch: Hyundai will film the ad, which it is describing as a documentary, during the Super Bowl itself.
See you in hell, soul-sucking car-dealership experience! Last week, Hyundai launched an Amazon-style "Click to Buy" website in the U.K. that lets you purchase various Tucson and Santa Fe models at fixed prices and arrange for delivery. In fact, if you're paying cash, they'll drive them right up to your door.
Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor. In "Choices," a Pittsburgh Steelers fan has to clean up baby mess in his Hyundai Santa Fe. But what if he misses a crucial play while deciding whether or not to wipe up the vomit with his Terrible Towel? Thanks to his car's 8-inch Touch Screen with Sirius XM recording feature, he won't miss anything. As for the vomit, well, you can see for yourself.
Canvas Worldwide, the joint venture between Horizon Media and Hyundai-backed creative agency Innocean Worldwide, is putting into place its top leadership team following the appointment of media industry veteran Paul Woolmington as CEO.
Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with the celebrity spot, the second spot features another big-game staple: talking animals.
This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch on humor, fear, compassion and love, and aim to capture the brand's "We make things better" motto while also highlighting new capabilities and technologies.
Innocean USA has tapped Eric Springer, a creative executive with big-time automotive experience, to be its chief creative officer, a new role at the Hyundai-backed agency.
Industry veteran Paul Woolmington has been named the first chief executive officer at Canvas Worldwide. Canvas was formed last summer by independent Horizon Media and Hyundai-backed Innocean Worldwide to handle media duties for the carmaker's U.S. brands, Kia and Hyundai, which spend $700 million combined on domestic ads annually.
Canada is a great country for cycling, but the bikes aren't going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego.
Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to sources.