InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps.
Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that movie and entertainment marketers would do well to heed.
The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.
InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run.
Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video.