InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads

InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps.

IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere

Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that movie and entertainment marketers would do well to heed. 

Cross-Device Tracking Could Be Next Privacy Target in DC

The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.

InMobi Hires Former Digitas Star

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run.

Banking Mobile Apps Used by 58% of Consumers

The virtual wallet appears to be catching on fast.

Samsung’s ‘Smart Pause’ Feature Could Better Mobile Video Advertising

Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video.

Japan’s SoftBank Invests $200M in Mobile Ad Startup

Mobile ad startup InMobi just announced that it has raised $200 million from Japanese telecommunications company SoftBank, in what the startup is calling the largest mobile investment of the year.