Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
Brand Marketing
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative [...]
Accounts in Review: PHD Becomes a Leading Player on SC Johnson
Brand Marketing
In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying [...]
Meet the 13 Most Admired Media Agency Execs of 2015
Brand Marketing
It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing [...]
Accounts in Review: CVS’ Media Search Follows a Creative Shift
Brand Marketing
Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile [...]
Accounts in Review: Insurers Get the Urge to Search
Brand Marketing
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]