Infographic: How Twitter Is Reshaping the TV Landscape
Brand Marketing
TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter [...]
Infographic: How Dashcams Exploded From Obscurity Into a Global Auto Accessory
Brand Marketing
When a meteor exploded over Russia with 20 times the force of Hiroshima's atom bomb, many around the world saw the footage from the same perspective: through a windshield.
Infographic: What’s Changed, and What Hasn’t, in 100 Years of Brand Storytelling
Brand Marketing
Much has been made about how modern communication—even as it accelerates exponentially—is returning in some ways to more simple, even primitive forms.
Infographic: Exclusive Look Inside Nielsen Ratings Shows Who’s Watching and When
It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond [...]
Why Rich Boys (and Girls) Are Buying Fewer Toys
Brand Marketing
While it's certainly nice to be rich, these are not the easiest times to be a member of society's top tier of income earners.
Infographic: How Women Discover and Share Videos
Performance Marketing
The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands.