More Than Words: Visual Content Marketing Beyond Copy
Performance Marketing
Content marketing is about conveying ideas. Many of us rely almost exclusively on the written word to do the conveying for us even though, for most audiences, a picture really [...]
Infographic: a Close-up Look at Gen Z’s Mobile Habits
Brand Marketing
A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo.
Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years
Brand Marketing
It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just how far the industry has [...]
Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History
Brand Marketing
During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. The reason? NBC held [...]
Infographic: Do TV Shows Airing After the Super Bowl Gain Long-Term Viewers?
With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top [...]
Infographic: Here’s How Many Americans Are Saying Goodbye to Cords and Cable
Brand Marketing
Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note.