The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for NBC.
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.
Nike, Apple, Victoria's Secret and Urban Decay topped the brands on millennial women's wish lists for this holiday season, according to product discovery platform Influenster—think Yelp for products—which recently surveyed 5,733 of its users to uncover gifting trends.
With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday.
According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds of that batch—15 million for this week alone. In fact, in case you haven't marked your calendar, Oct.
Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)!