Influenster

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for NBC.

Infographic: How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.

Infographic: Here’s What Millennial Women Want—and Want to Give—This Holiday

Nike, Apple, Victoria's Secret and Urban Decay topped the brands on millennial women's wish lists for this holiday season, according to product discovery platform Influenster—think Yelp for products—which recently surveyed 5,733 of its users to uncover gifting trends.

Infographic: Millennials’ Surprising Game Plan for Black Friday Shopping

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday.

Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds of that batch—15 million for this week alone. In fact, in case you haven't marked your calendar, Oct.

Infographic: How Millennial Moms Shop to Fill Their Kids’ Lunch Boxes

Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)!

Newell Rubbermaid Enlists Influenster

Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week