Infiniti

Ad of the Day: A Son Betrays His Father in the Most Painful Way in This Infiniti Spot

The luxury auto wars get personal in Crispin Porter + Bogusky's new 60-second spot for Infiniti, as a young man bearing a terrible secret travels to meet his father, knowing he's about to let him down in a major way.

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing in popularity.

How Roger Ailes Built Fox News Into a Media Powerhouse

Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on the moon.

Infiniti Spoofs the Highway Flirting From National Lampoon’s Vacation, With a Special Guest

Infiniti recreates the "flirting on the highway" scene from National Lampoon's Vacation with one of that 1983 film's original stars (not Chevy Chase, unfortunately) in this Crispin Porter + Bogusky ad tied to the Vacation remake coming later this month.

Crispin Turns to a Frenemy to Create Infiniti Ads in China

To handle a key market for its new global Infiniti business, MDC Partners' Crispin Porter + Bogusky has turned to a rival, albeit one from the same holding company.

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new […]

The 3 Reasons Why Infiniti Picked Crispin

Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency.

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed. Crispin, a unit of MDC Partners, succeeds Omnicom Group's TBWA, which had handled the business since 1998.

Accounts in Review: A-B InBev, Tiffany Complete Media Searches

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its […]

Accounts in Review: Tire Retailer Ups Its Game

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt […]