Ad of the Day: A Son Betrays His Father in the Most Painful Way in This Infiniti Spot
Brand Marketing
The luxury auto wars get personal in Crispin Porter + Bogusky's new 60-second spot for Infiniti, as a young man bearing a terrible secret travels to meet his father, knowing [...]
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Brand Marketing
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [...]
The 3 Reasons Why Infiniti Picked Crispin
Brand Marketing
Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency.
UPDATED: Infiniti, at Last, Picks a New Global Lead Agency
Brand Marketing
Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed. Crispin, a unit [...]
Accounts in Review: A-B InBev, Tiffany Complete Media Searches
Brand Marketing
Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its [...]
Accounts in Review: Tire Retailer Ups Its Game
Brand Marketing
RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt [...]