Although Indian Motorcycle holds bragging rights as the first American motorcycle brand—it was founded in 1901, two years before Harley Davidson in 1903—it still trails Harley in terms of sales and visibility. To attract more fans, Indian is focusing on its heritage and on driving foot traffic into stores.
Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none.
Iconic motorcycle brand Harley-Davidson is taken down a notch in this fun, simple new spot for Indian Motorcycle, which takes a hard left three-quarters of the way through. Great use of Willie Nelson by Minneapolis agency Colle+McVoy, for whom it must have been fun taking some lighthearted shots at a brand famously advertised for three decades by crosstown shop Carmichael Lynch.