India’s Most Famous Wrestler Stars in India’s Most Hilarious Ad for Cement
Creativity
It's tough to find a cement commercial that's all it's cracked up to be, but India's Ambuja Cement has managed it with this amusing mockumentary starring an aging WWE wrestler.
HuffPost Reveals India Launch Details, Calling It a ‘Critical Market’ for Growth
Performance Marketing
It’s official: HuffPost India—a partnership between the Huffington Post Media Group and The Times of India Group—will launch on Nov. 25.
Indian Ad With Female Boss Sparks an Uproar: Is It Super Feminist or Super Sexist?
Creativity
There's a lot going on in this new ad from India, and the Internet is fired up about it. The spot, for mobile provider Airtel, opens on two working professionals [...]
Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please
Brand Marketing
Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local [...]
India’s Internet Baby: Agency Says Cannes Contender Is Beautiful, Not Terrifying
Creativity
CANNES, France—Maybe India's Internet Baby isn't as horrifying as he seems? If you think about it, the preternaturally social star of the MTS Telecom campaign—who learns to cut his own [...]
This Is India’s Most Viral Ad Ever, and It Will Make You Weep for Humanity
Creativity
How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the [...]