InBev

4 Strategies to Mitigate Risk in Global Sponsorship Deals

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance as well as the more tactical things like product tie-ins, licensing and logo placement.

Annalect’s CMO Explains Why New York Beats Silicon Valley


For Marketers, Sentimentality Trumps Slapstick

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals.But a pickup truck?

AR, Nascar Score for Budweiser

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up.