IMS

MDC’s Assembly Creates and Fills a New Strategic Role

Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services.

Twitter Promoted Trends Typically Cost Less in Latin America

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a few tests in Latin America on the cheap.