When the Los Angeles Rams take the podium during next week's NFL draft, brands and sponsors will get a look at the new wave of football talent. But this morning, it just got a lot easier to work with players who have left the field behind.
New York Fashion Week brought out media and advertising royalty; Adweek’s Media Plan of the Year celebration was held at DigitasLBi; and Empire’s Season 2 premiere was a star-studded celebration.
New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12.
One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker Skullcandy often look to young athletes like surfers Dane Reynolds and Kolohe Andino or NBA scoring champion Kevin Durant to help relate to the younger demographic.