IMG

There’s Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players

When the Los Angeles Rams take the podium during next week's NFL draft, brands and sponsors will get a look at the new wave of football talent. But this morning, it just got a lot easier to work with players who have left the field behind. 

Facetime: Photos From New York Fashion Week

New York Fashion Week brought out media and advertising royalty; Adweek’s Media Plan of the Year celebration was held at DigitasLBi; and Empire’s Season 2 premiere was a star-studded celebration.

Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking

Droga5's deal with William Morris Entertainment continues to pay dividends.

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12.

Kevin Durant Takes Kate Upton to Work in Skullcandy Ad

One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker Skullcandy often look to young athletes like surfers Dane Reynolds and Kolohe Andino or NBA scoring champion Kevin Durant to help relate to the younger demographic.

IMG, WPP to Provide Licensing Deals to WPP Clients

IMG Worldwide, the global sports, fashion, and media group, is partnering with WPP to provide licensing services to clients from the marketing communications holding company.