How to Perform Generational Targeting in Direct Mail Marketing
Performance Marketing
Generational targeting in direct mail can be instrumental in increasing your response rates. As brains age they change, and the way we need to target people also changes. Because the [...]
Add More Traffic With Universal and Extended Search Optimization
Performance Marketing
If your organic search optimization plan does not include optimization for pertinent elements of both universal and extended search, you may be missing out on a surprising amount of traffic.
Imgur Plans to Dive Into Promoted Posts in 2015
Performance Marketing
Imgur doesn't just want to be the online destination for people to look at memes: It wants to be the place brands call home as well. To further appeal to [...]
What Can We Learn from Getty’s New Free, Embed Model?
Getty Images made an interesting content-usage model announcement last week. After years of playing whack-a-mole with everyone who's ever stolen one of their images, Getty decided to embrace the free [...]
Google OKs Images on Sponsored Search Results
Performance Marketing
Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday.
Publishers Are in Love With This New Photo Platform
Performance Marketing
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a [...]