Imgur doesn't just want to be the online destination for people to look at memes: It wants to be the place brands call home as well. To further appeal to marketers, newly hired vp of market development Steve Patrizi said the image-sharing platform will likely launch Promoted Posts in July 2015.
Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday.
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place.
As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them into data to be used for ad targeting, among other possibilities.
Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by Facebook.