Direct Mail: Create USPS Informed Delivery Ads
Performance Marketing
What is USPS Informed Delivery? It allows customers who sign up to receive emails with grey-scale images of the address side of letter-sized mail pieces that have processed through automated [...]
Surviving Email Errors: It’s About the Perception
Performance Marketing
Let me start this article with an admission: I hate typos. Further: I make typos. Yet, in this day of electronic, casual-communication devices used for texting and chatting, the boundary [...]
YouTube vs. Vimeo: Learn From Our Promotional Hiccup
Performance Marketing
No one likes a hiccup in their promotion—especially when you expected your message to spread virally on Facebook, but it wouldn't as easily. More frustrating? It wasn't a Facebook problem, [...]
Stipple Helps Brands Make More Money From Online Images
Brand Marketing
Specs Who CEO, co-founder Rey Flemings (l.);CTO, co-founder Michael Dungan What Image-focused technology company Where San Francisco offices
4 Tips for Handling the Most Overlooked Mobile Marketing Channel
Performance Marketing
The next thing you should be doing is right under your nose and it's a marketing channel that you're familiar with and most likely already using. OK, OK. I know [...]
6 Video Presentation Tips to Elevate Your Online Marketing
Performance Marketing
The video you create is but one component of your online direct marketing campaign. Yes, the video is what viewers are driven to—it's the vehicle that delivers your story. However, [...]