Sweethearts Candy Marks 150th Anniversary With Valentine’s Campaign Celebrating All Love
Brand Marketing
Candy maker Necco is expanding the definition of "sweetheart" to celebrate the 150th anniversary of its heart-shaped confections stamped with messages of love and affection.
Ikea Just Had the Perfect Reaction to the Apple Pencil
Creativity
Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking [...]
How Ikea Used This Ad Full of Naked People to Sell Tables
Creativity
Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table [...]
Ikea Cooks Up a New Kitchen Like It’s a Meal in This Adorably Designed Ad
Creativity
If you've ever wondered what an Ikea kitchen might look like if it were assembled in a frying pan, you're in luck. A super cutesy new ad from BBH Asia [...]
Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog
Brand Marketing
It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth [...]
Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen
Brand Marketing
This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and [...]